Today she is topping the Pop charts with two number one singles off that release. NIVEA's partnership with Rihanna was put together over 10 months ago, before her new album, "Loud," had gained traction. The key, according to Straughn, is to do so in a prescient way, partnering the two entities well in advance of that "peak moment", as it did in this particular match-up.
This most recent deal illustrates what BRAND SYNERGY GROUP does best, creating innovative marriages between well-known brands and celebrities for major visibility. Over the course of more than 20 years, the extensive list includes the Jay-Z hanger tour with AT&T (formerly Cingular), Justin Bieber & Justice, Mariah Carey & Comcast, Ne-Yo & Coca-Cola, Fall Out Boy & Procter & Gamble, Eric Clapton & AT&T (formerly SBC), Linkin Park & MLB, and Cee Lo Green & Duracell, just to name a few. Past relationships involved working with an endless list of top celebrities and Fortune 500 brands. BSG founder and CEO Jeff Straughn has a keen skill-set in forging successful unions. NEW YORK, (GLOBE NEWSWIRE) - Brand Synergy Group, a brand-focused entertainment company, announces the company's most recent "marriage" between celebrity and worldwide corporation: a star-powered collaboration between Rihanna and NIVEA Global, connecting the two iconic brands to promote NIVEA's 100th birthday.
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